Passengers are the lifeblood of an airport and increasing their numbers through a targeted and effective route development strategy is vital to securing future growth. In today's highly competitive airport market airline engagement specialists frequently overlook the key questions that airlines want answered, namely, 'why should I fly here?' and 'why are you better than subsequent airport?'. Engagement with airlines should be focused on succinctly identifying and introducing the chance , providing indicative traffic forecasts. Outlining the key economic and/or leisure indicators which will underpin the proposed services, and addressing how the route fits in with the airlines overall strategy. Active route development is prime to the success of a regional airport business and airport planning. Without a knowledgeable, analytically focused and experienced team, prospective airline customers won't engage. This includes airport network analysis, route specific airl...
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